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营销策略 About Us
Sales Strategy 可持续经营

2010年，中国建筑深入推进“大市场、大业主、大项目”营销策略，促进产业结
构升级，巩固并扩大“占领高端、兼顾中端、放弃低端”的成果。
中国建筑承接10亿元人民币以上房建项目98个、占新签合同额的48.4%；境外 Sustainable Operation
3,000万美元以上项目占境外承包工程合同额的近八成，基础设施事业部平均单体合同
额超过16亿元人民币；承接20亿元人民币以上的项目共计21个，超大项目的数量和金
科技创新
额均显著提高，有效站稳高端市场。
中国建筑各子企业大客户管理成效显著。2010年，亚星游戏官网二局十大客户合同总额321
亿元人民币，占全局合同总额的53.3%，超过10亿元人民币的项目6个。 Technological Innovation

新签合同一高一低 In 2010, China Construction put forward the sales strategy of “Big market, big proprietor, big
One “high” and one “low” of projects”, and promoted upgrading the structure of the industry, including through consolidating and
the newly signed contracts magnifying the result of “Occupy the high end without giving up the middle and abandoning the low
end”. 质
China Construction carried out 98 housing construction projects, with a total value of more 量
合同额增长 than 1 billion RMB and representing 48.4% of the total value of the newly signed contracts. Overseas Quality
Value of contracts 88.4% projects with a value of over US$30 million accounted for nearly 80% of the total value of overseas
increased contracts. A single infrastructure project had a contract value of more than 1.6 billion RMB. There
were 21 projects worth more than 2 billion RMB, showing that both the number and value of very
large projects had significantly increased, and that we have effectively and firmly occupied the high-
合同个数仅增长 end market.
Numbers of 4.2% The effects of customer management of the subsidiary companies of China Construction were 安
contracts rose significant. In 2010, the total contract value of the top ten customers of China Construction Second 全
Engineering Division Corp. Ltd was 32.1 billion, accounting for 53.3% of the division’s total contract Safety
value. In all, there were six projects worth over 1 billion RMB.

环
大项目标准由1亿元提高到2亿元 境
The average value of big projects increased from 100 十大项目金额占比提高10个百分点
10% increase in the 10 biggest project
million to 200 million RMB Environment

大项目出现五个提高
Five fold increase in major projects, or big projects

10亿元以上金额占比达到42% 房建平均单体高达2.8亿元 员
42% of the projects had a value of over 1 The average value of a single housing 工
billion RMB construction project was 280 million RMB Staff

第十大项目金额由23亿元提高到39亿元
The value of the tenth biggest project increased from 2.3
billion RMB to 3.9 billion RMB

社
会 Society

2010可持续发展报告 31
Sustainability Report 2010